Keyword planner is a tool that helps research keywords for search campaigns. Google Ads offer this free tool to discover new keywords related to your business with estimated searches per month and cost per click known as CPC to target them in ads campaigns.
It’s very easy to sign up for Google Ads. You can create your account with a few clicks. If you find it difficult, we can create one for you in both cases you will have complete access to your account.
Mainly Google Ads is a service used by advertisers and Google Adsense is used by publishers. Google Ads enable business owners to advertise on Google.com, advertisers can run search campaigns, display campaigns, Google Shopping Campaigns, local campaigns to increase customers traffic with the hope that traffic converts to sales or leads. With Google Ads, advertisers pay a certain amount to Google per ad click.
Google shares some credit amounts with new customers based on past Google Ads spend, billing address of your country and the currency of your Google Ads account.
Negative keywords are the words that prevent your ad from being shown by a certain word with a certain match type. These are the keywords that actually help your campaigns to target a perfect audience by eliminating mismatch search queries. You can set negative keywords at the account level, campaign level or ad group level, this totally depends on how you structure your campaigns.
Google doesn’t put a minimum limit on the budget, you can set campaigns budget as per your choice. But as an agency, we highly recommend you to analyse initial keywords research and suggested CPC value and consider a suitable budget that generates quality traffic activity on your website & see some conversions.