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Facebook Ads Agency

iWebDNA is a full-service Facebook Ads agency that specializes in helping businesses of all sizes achieve their growth goals through expertly crafted and managed advertising campaigns. Our team of experienced professionals have a wealth of knowledge in the world of Facebook advertising, and have successfully helped businesses to reach new heights of success. Whether you’re looking to boost brand awareness, drive website traffic, or increase sales and conversions, our team has the skills and expertise to help you achieve your objectives. With a focus on data-driven decision making and transparent, results-oriented communication, we pride ourselves on delivering the highest level of service to our clients.

When choosing the right Facebook ad type for a campaign, an we typically take into account a variety of factors. They would analyze the client’s business objectives, target audience, and the message they want to convey. They would also look at the client’s budget, campaign goals, and past performance data. Additionally, we consider industry best practices, the latest trends and developments in Facebook advertising, and the unique strengths and limitations of each ad format. We also provide the client with a recommendation for the ad type that they believe will be the most effective for achieving the client’s goals. It’s worth noting that the we also consider testing and experimenting with different ad formats to find the most effective one for the client.

What type of Facebook ads suits you best?

The type of Facebook ad that suits you best will depend on your advertising objectives, target audience, and the message or content you want to deliver.

For example, if your goal is to increase brand awareness, a video ad or carousel ad would be a great option, as they allow you to showcase multiple images and videos in one ad unit and can help to create a more engaging and memorable experience for users.

  • If your goal is to drive website traffic, a link ad or instant experience ad would be a great option, as they allow you to include a clickable link that takes users directly to your website.
  • If your goal is to generate leads, a lead ad would be a great option, as they allow you to capture leads such as email addresses using pre-populated forms on mobile devices.
  • If your goal is to create engagement and increase conversions, a poll ad or a collection ad would be a great option, as they allow you to create interactive surveys and showcase multiple products in a visually appealing, mobile-optimized layout, respectively.

It’s worth noting that you should also consider your budget, your campaign goals, and analytics on how perform different ad types and do testing and experimentation to find out which ad format works best for you.

Why Choose Us

High level of competence

Invest in Your Future with a Company that Deliver Results​

Boost paid search conversions by more than 400%. We apply proven Google PPC strategies to increase conversions and decrease cost per conversions.  

10 Years
Ad Expertise
10 Years
Analytical Skills
15 Years
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Text Ads Copywriting

Our PPC experts write killer ads copywriting for search ads to attract more customers to click your ads copy in paid search results. 


Responsive Ads Copywriting

Our expert copywriters will create responsive ad copywriting. And position headlines and descriptions in a perfect alignment. If set these ads correctly will increase the quality score.


Professional Banner Ad Design

Our specialized ads designers will create stunning image ads and animated ads with action calls.  


Audience Building​

We will make custom audiences targeting features that allows advertisers to create targeted ad campaigns using their own data, such as email addresses, phone numbers or website visitor information, to reach specific groups of people on Facebook.


Events Tracking

We will setup event tracking which that allows advertisers to track specific actions taken by users on their website, such as button clicks or page views, and use that data to create targeted ad campaigns and optimize performance on Facebook.


Conversion Tracking

Conversion tracking allows advertisers to track specific actions taken by users on their website after clicking on a Facebook ad, such as product purchases or sign-ups, and use that data to optimize ad performance and measure return on ad spend.

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Facebook Ads Management FAQ's

Measuring the success of a Facebook Ad campaign involves tracking key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS) and audience engagement (like, share, comment). By analyzing this data, advertisers can evaluate the performance of their ad campaigns, identify areas for improvement and optimize their ads to better achieve their marketing goals.

Facebook Ads offers several different ad formats including:

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Collection Ads
  • Instant Experience Ads
  • Lead generation ads
  • Stories Ads
  • Dynamic Ads

The best practices for creating each ad format may vary, but generally speaking ad should be visually compelling, and the copy should be clear and to the point. Ad should be also aligned with the target audience and advertising goals. For example, an ad promoting a new product will be different from an ad promoting a service. Additionally, best practice is to always use the recommended size and resolution for each ad format and also use A/B testing to find the best version of the ad.

Optimizing Facebook Ads for conversion involves several key steps:

  • Identify your goals: Define what specific actions you want users to take after seeing your ad, such as making a purchase or signing up for a service.
  • Understand your audience: Use Facebook’s targeting options to reach the right people based on demographics, interests, and behaviors.
  • Use persuasive ad copy and visuals: Write ad copy that clearly communicates the value of your product or service, and use high-quality images or videos that grab attention and drive engagement.
  • Utilize Facebook’s conversion tracking tools: Use Facebook’s conversion tracking pixels or other tools to track and analyze key metrics such as click-through rate, conversion rate, and return on ad spend to better understand how users are interacting with your ads.
  • Continuously test and optimize: Regularly review your campaign performance data and make adjustments to your targeting, ad copy, and other elements to improve results over time.
  • Make use of A/B testing: Test different versions of your ad’s copy, images, audience, and placement to see which one perform better and then make changes accordingly.

By following these steps, you can optimize your Facebook Ads to better convert users and achieve your business goals.

Tracking conversions for a Facebook Ad campaign involves setting up a conversion tracking pixel on your website and linking it to your Facebook ad campaign. The process typically involves the following steps:

  • Create a Facebook Pixel: Go to your Facebook Events Manager and create a new pixel, then add the Pixel code to your website or use a tag manager such as Google Tag Manager to handle this implementation.
  • Create a conversion event: Go to your Facebook Events Manager and choose “Conversions” as the event type and select the type of conversion you want to track.
  • Link the pixel to your ad campaign: Link the pixel to the ad campaign that you want to track conversions for.
  • Test the pixel: Test the pixel by triggering a conversion event on your website and make sure it’s properly installed and firing correctly.
  • Analyze the data: Use Facebook’s conversion tracking data to analyze the performance of your ad campaign and track key metrics such as conversion rate and return on ad spend (ROAS)

To have a successful tracking you need to make sure that your website has the capability to handle cookies, otherwise it may not track accurately. Also the Facebook Pixel should be installed on all pages of the website and not just on the landing page to be able to track the entire user journey.

Managing a large-scale Facebook Ad campaign can be a complex task, but there are a few best practices you can follow to ensure that your campaigns are as effective and efficient as possible:

  • Define clear goals: Clearly define your goals and objectives for the campaign, and make sure that your targeting, ad copy, and other elements align with these goals.
  • Segment your audience: Segment your audience based on demographics, interests, behaviors and create different ads and targeting options for each segment.
  • Use automated rules and bid strategies: Utilize Facebook’s automated rules and bid strategies to manage your campaign at scale and optimize performance.
  • Use A/B testing: Test different elements of your campaign such as ad copy, images and targeting to find the best performing options.
  • Continuously monitor and optimize: Regularly monitor your campaign performance and optimize your targeting, ad copy, and other elements to improve results.
  • Have a detailed reporting and analysis: Make sure to have a detailed reporting and analysis mechanism in place to track progress and measure the ROI, this will help in finding areas of improvements, specially if you have a lot of campaigns running at once.

By following these best practices, you can effectively manage a large-scale Facebook Ad campaign and achieve better results.