Market Your Brand With Social Media Networks: Term Social media marketing describes how to use social networks, blogs, Wikis, online communities and other social media for marketing your goods, increase your sales and public relations, this one is the effective way and a key element of brand marketing of any business.
Before starting social media marketing please set some targets and follows those on social media marketing.
As SEO point of view you should get involve in social media marketing tools like, Twitter, facebook, orkut, hi5 and linkedin. And build your company branded a social media network to promote a brand and keep updating your fans or users. This will not only helps you to rotate your brand name and increase the web presence of your company and services but also helps you to make your brand a word of mouth (but this requires time and consistent effort to achieve it).
Once you achieve you initial goal you have to expand the circle of your social media marketing by joining more social networks to get more benefits of SMM, but this time you need find your own niche related social networks to enhance the web presence of your website.
Please do respect your user of Fan, do reply on regular basis and constant contact with your users by using default functionality of specific social network(do not ask your users to sign up for newsletter or anything like that on social networks).