With all the content and information cluttering the web, it is a constant struggle to get the attention of the people online. And with so many different Social media channels available to marketers. It is difficult to make your content truly stand out.
As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. To help make your content stand out, we have come up with a list of tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+.
Tips to increase Content Visibility on Facebook
Create a business page
For your business or brand which shows what your company does beyond make money creation of a business page is essential.
Do Something Different
Everyone has a Facebook page now, and most brands are learning that they need to constantly engage with their followers. Start an interactive contest. Offer exclusive content only available to Facebook fans. Give your fans a reason why they should “like” you.
Experiment with Facebook ads
They allow you to target your audience more accurately and help drive more people to your page.
Don’t stop with text on Facebook Pages: include video and pitchers
YouTube isn’t the only channel you can use to leverage video content and increase brand awareness. Furthermore, include info graphics and pictures of people interacting with your brand. Make your Facebook a visual experience for those who visit.
Create a custom landing page tab to promote content right off the bat
Make the default landing page tab for new page visitors, and enough them to like you and download a content offer such as an eBook.
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Tips to increase Content Visibility on Twitter
Leverage hash tags
To not only keep track of who is talking about your company or event, but also to promote content.
Start discussions with influential people on Twitter
The next time you share an interesting article, they may be the one retweeting it to their thousands of followers.
Ask questions when you tweet about your content
It gives people a reason to respond, interact, and want to share your information.
Share pictures on Twitter that relate to your content
Many people just skim their tweets, but if they see a photograph included, they may take a second look.
Utilize Twitter lists
It helps you keep track of followers who may have previously engaged with you. That way, you can better target your tweets and get the continued attention of people who should be listening.
Tips to increase Content Visibility on LinkedIn
LinkedIn isn’t about having the most number of connections. Start discussions on appropriate, industry-related LinkedIn groups to network with other people. When appropriate, link to content you’ve created that addresses a specific discussion topic. To really stand out, create your own group on an industry topic.
Use LinkedIn Answers to answer industry-related questions and position yourself and your business as a thought leader on a particular subject
Just as in groups, link to your content as well if it supports your answer to the question.
Create and optimize your LinkedIn Company page
Spend some time generating a following for your company to expand the reach of the content you share through your company updates.
Share remarkable content through personal accounts, too!
Many people don’t think of LinkedIn as a resource for content, but personal status updates give you the opportunity to share professional content. Encourage your colleagues to leverage their personal accounts to share your company’s content, too.
Respond to others’ posts with references to your content
This will get others interested in some of the content you are posting and help you potentially reach a new audience.
Tips to increase Content Visibility on Google+
Leverage your Google+ business page
If you haven’t already, create a Google+ business page, encourage your fans to add the page to their Circles, and optimize your page to expand the reach of your content on Google+. Google+ is a social network that thrives off of visual content, so incorporate images often in your Google+ marketing strategy.
Be strategic about your Circles
When you share content and information, use the Circles to determine who will be the most interested in that information.
Think outside the box…err Circle
Consider sharing content using Google Hangouts.
Tag others in your posts
Not only does it engage them, but it helps to spread your content to their connections, too.
Make Your Page Eligible for Direct Connect.
Google is starting to include Google+ posts from businesses with Direct Connect in its organic search results. Make your page eligible for Direct Connect so you can take advantage of Google+ being part of the most powerful social engine around.